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Maximum Throughput Enables PostWorks New York to Manage Media More Efficiently Throughout FacilitySledgehammer
Selected by Post-Production Specialists
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MONTREAL, March 9, 2004 – Maximum Throughput Inc. (www.max-t.com), a developer and provider of high-performance, networked storage and media management solutions, announced today that PostWorks New York (www.pwny.com), post-production specialists occupying one of the most technologically robust facilities on the east coast, has purchased a Sledgehammer HD!O system to manage a massive volume of encoding; the digitizing and loading of .dpx files in particular as projects involving digital intermediates increase. In light of the amount of work PostWorks does in both standard and high definition, the full-service facility needed a solution to centralize encoding work cost-effectively. Considering the size of their new Soho-based premises and the quantity of data that must migrate throughout it daily, more efficient access had become an issue. Edit rooms were being booked for encoding, which tied up valuable time on expensive machinery and created a bottleneck as editors waited for room availability. “Sledgehammer undid the bottleneck,” remarked PostWorks CEO Billy Baldwin. “The bulk of our current projects are long-form, so we need to process a huge amount of data daily. Sometimes that meant using a (Quantel) iQ machine for simple encode jobs, which tied up the room. But regularly importing .dpx files directly, in volumes like 27,000 at once, and then moving them across the entire facility is no small task. Now we encode via Sledgehammer, which liberates our far more expensive gear so those resources can be allocated more productively – and profitably.” “Sledgehammer has allowed PostWorks to put the right job in the right box,” commented Mike Hughes, V.P. Business Development at Max-T. “By diverting workload, more costly machines can now be dedicated to the specific revenue-generating functions for which they were designed. PostWorks has subsequently shown how Sledgehammer can pay dividends that extend beyond its own ROI – and even so far as the ROI of distinct equipment that can stay in use consistently.” Baldwin concurs, “Now a wider aspect of the overall facility can remain actively engaged with project work. We can park Sledgehammer in a machine room, access it from anywhere and one-step the process where other systems we evaluated involved two- or even three-stepping. Since its installation we can also accept what we call ‘"bureau service" work – essentially over-the-counter work from companies without the requisite machinery in-house – which wasn't practical before. Sledgehammer has enabled us to complete modest projects like these with the appropriate resources more efficiently, to the point where we've developed a new revenue stream.” Sledgehammer is a networked storage solution, optimized for moving digital content at unparalleled speeds onto or off an IP-based network. Sledgehammer HD!O can consolidate all the storage needs of a post-production facility, including HD material, regardless of the data sets in use. Sledgehammer HD!O also provides real-time SD and HD resolution video I/O capabilities, via a web-based interface. New Sledgehammer SD!O delivers the benefits of HD!O but is tailored to SD work and SD budgets, offering an affordable migration path to HD. And since Sledgehammer HD!O and SD!O are true NAS devices, all networked users (Windows, UNIX, Linux, Mac, etc.) can access the same data at the same time.
About Maximum Throughput Maximum Throughput Inc. (www.max-t.com) is a networked storage and media management tool developer. Max-T's storage solutions deliver SAN level performance over TCP/IP. The company's unique solutions provide many times the storage bandwidth of other NAS and SAN products, using smart software that runs on industry standard hardware. The media management tools are integrated within the storage, delivering enriched functionality in one versatile solution. Having pioneered the development of a Network Attached Media Bridge to serve heterogeneous operating environments over both data and video networks, Maximum Throughput's products offer unparalleled performance, capacity management, and capacity availability, as well as having the lowest total cost-of-ownership in their class.
About PostWorks New York Led by CEO Billy Baldwin, PostWorks New York is a comprehensive, full-service post-production house specializing in high-def finishing, offline/online editorial; visual effects compositing; 2D and 3D CGI; DVD authoring and audio post-production, including 5.1. surround sound for broadcast, feature film and multimedia. The company's senior management includes President David Rosen; Chief Financial Officer Robert E. DeMartin, Jr.; and Director of Sales Anne Bakoulis. Inside their sprawling 50,000 square foot SoHo space is one of the most impressive collections of state-of-the-art technology found on the east coast. PostWorks offers clients: two Spirits with Pogle MegaDef color corrections systems; a Quantel iQ and Sony-equipped HD linear bay; a Millennium Machine and da Vinci 2K; two HD Infernos; an Avid DS HD; a LaserGraphics and ArriLaser film recorder; Teranex standards converters; numerous Maya 3D animation and Avid Media/Film Composer suites; and six ProTools mixing suites. PostWorks offers HD formats including HD D5, HDCAM and D6.
For more information, or to book interviews, please contact: Giovanni Tagliamonti Maximum Throughput Inc.
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